Admission with Museum Card

Children’s magazines

Post Museum, Tampere

  • 29.11.2022–5.3.2023

Finnish Postal Museum presents a small exhibition showcasing children's magazines.


In the early decades of independent Finland, children’s magazines emphasised diligence and abstinence as well as respect for family, faith and country. There is no sign of America-inspired youth culture in these wholesome children’s magazines yet.

The favourite magazines during the inter-war period were Pääskynen and Sirkka, which encouraged children to take up instructive hobbies. After Sirkka was discontinued in 1945, Kimmo, Koululainen, Lasten Kuvalehti and Lasten Maailma, all founded that year, competed for children’s attention. Comic books began competing with children’s magazines from 1949 onwards, and Aku Ankka (‘Donald Duck’), launched in 1951, became the big favourite.

Joulupukki (‘Santa Claus’), which featured all colour images, and other Christmas magazines were particularly endearing children’s magazines. The White Guard militia group published Pikkulotta and Sotilaspoika magazines to support its activities aimed at children. Magazines such as Lipas, published by Säästöpankki bank, taught children how to be thrifty.

The exhibition has been compiled by Tampere-based collector Kari Elkelä from his own collections.

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Museum contact details

Post Museum
Alaverstaanraitti 5, Tampere

(03) 5656 6966

Museum website

Yhteydet julkisilla

Näytä reitti museolle Matkahuollon reittioppaassa


Katso reitti Matkahuollon reittioppaassa


Post Museum, Alaverstaanraitti 5, Tampere


Tai lataa Reitit ja Liput -sovellus

Admission fees

Admission with Museum Card
Admission with Museum Card

15/10/7/0€, perhelippu 34 €

Payment methods

Käteinen, Visa, Visa Electron, Mastercard, Maestro, Diners Club international, Ticket Mind & Body, Ticket Duo, Smartum Visa, Smartum liikunta- ja kuttuuriseteli, Virike ja Tyky (kulttuuriin) -setelit, Tyky Online

Opening hours

Mon Closed
Tue 10:00-18:00
Wed 10:00-18:00
Thu 10:00-18:00
Fri 10:00-18:00
Sat 10:00-18:00
Sun 10:00-18:00



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